Company History

Showcase Design • Build

Showcase Design • Build provides complete remodeling services from new cabinetry to a complete redesign of your kitchen and baths, to full home remodels, additions and outdoor living spaces. Our experience of over 30 years brings you a wealth of ideas, know-how, and quality of workmanship.

We started opening showrooms in 1987

For decades before opening the first showroom in Camarillo, the founder and general contractor of Showcase, Jim Rice, ran a large and successful contracting business specializing in Kitchen and Bathroom remodels. He recognized the difficulty that homeowners face when having to make selections and choose products from the myriad of ever-growing choices for remodeling. This pushed him to solve the problem to which he decided to make a heavy investment into opening a well-appointed showroom to help guide his clients through the selections process.


Our showrooms were created to simplify your life as a homeowner seeking to remodel your home. The investment paid off greatly because our clients loved how much easier a showroom is verses a contractor with a handful of catalogs and samples out of his truck. Soon, the word got out, and we grew.


Subsequently, we added a second showroom in Westlake Village and our Forest Construction office in Somis, then the third showroom in Encino. Our clients love how the galleries and displays help them make decisions and learn about features and options they hadn’t otherwise seen before.


Our showroom in Westlake Village, features Wood-Mode and Brookhaven custom cabinetry exclusively in five distinct themes, allowing you to explore various design possibilities. Wood-Mode has been certified by the Kitchen Cabinet Manufacturers Association (KCMA) as meeting the standards for its “Environmental Stewardship Program” (ESP). This program was created to recognize industry manufacturers who use environmentally friendly materials and production processes.

Meet the key people at Showcase

Showcase Design • Build is a family-run business, founded by Jim Rice in 1987 and now with his son-in-law Ernesto Sepulveda at the helm. For over a decade, Jim had been grooming Ernesto to take over the company and now as President, Ernesto runs the day-to-day operations as well as oversees all design and construction.


Many of our clients know Ernesto for his great attention to detail and creative design talents. With Jim’s experience in leading one of the most reputable construction companies and Ernesto’s rich education and skillset that has enhanced the family business over the years, they make a fantastic team. Now heading up Showcase Design • Build and Forest Construction, Ernesto leads a team of many dedicated individuals, some having been with the company for 30+ years.

Jim and Ernesto

Family-owned extension of Forest Construction since 1949

Family-owned since 1949, our sister company, Forest Construction Co., Inc. (license #398317), remains one of the Southern California’s and the Central Coast’s most distinguished builders, having been consistently ranked among the “Top 500 Builders” nationally in Qualified Remodeler magazine and voted Favorite Contractor by the Ventura County STAR readership.


To meet the increasing demand from our showrooms, Forest Construction founded Showcase Kitchen and Baths (License #826284) to work exclusively with our kitchen and bath designers. This relationship allows homeowners to work exclusively with our Showcase designers and building and installation professionals, eliminating potential problems.

Meet with a Home Remodeling Specialist.

Our designers are highly experienced design and construction coordination specialists who can help you explore options for any of your home remodeling needs. Call or click to schedule a free consultation to discuss how our process can work for you.