Company Profile

Showcase Design • Build

As a full-service design-build remodeling contractor, we are able to carry your vision from concept to completion by providing personalized design and product specifications as well as coordinating structural changes as needed. We can coordinate every detail needed for completion of your remodel including demolition, concrete and foundation, framing, insulation, drywall, stucco or siding, roofing, plumbing and electrical, appliances, HVAC, cabinets, tile and counter tops, interior millwork, doors, windows and skylights etc.

A Family-Owned Business

The founder and owner of Showcase Design • Build is a third-generation builder and a native of Camarillo, California. He has often said, “I was born here and want to die here, but not soon. That’s why we do work differently than others.”


After his father’s untimely death, Jim became the owner of Forest Construction Company, Inc. which began as his father’s construction company Rice Construction back in 1949. Under Jim’s leadership, Forest Construction remodeled over 8,000 homes in Ventura and Los Angeles County. It soon became one of the top 50 construction companies in the country, as noted by Remodeling magazine.

Jim Rice

When Jim was senior class president at Camarillo High School, he took notice of the then-sophomore princess, Daryl DeNeal, and they later married. After finishing his college years and graduate school in 1976, Jim and his wife Daryl moved back to Camarillo.


In 1987, Jim founded what was originally called Showcase Kitchens & Baths and opened the first showroom to better serve their thousands of past clients and referrals. Although certified as a National Kitchen and Bath Association designer many years ago, Jim seldom does any designing. He yields to his design staff and focuses on ensuring that the construction staff has everything needed to achieve the best outcome for every design created. While Jim has always planned on passing the business on to his family, he also has always planned on never retiring. Two of his quotes reveal why. One is, “I love people, and I love building.” The other that he says with a big grin on his face, “I can’t retire, ’cause my office is the only place where I’m still important.”


Showcase benefits from having a rich history, an excellent reputation, and a promising future.

Dennis Prager interviews Jim Rice.


Jim Rice

Ernesto Sepulveda

Ernesto Sepulveda

Today, Jim Rice manages all operations with Ernesto Sepulveda, his son-in-law. With Jim’s talent and experience in leading one of the most reputable construction companies in existence and Ernesto’s rich education and experience in the family business over many years, they make a fantastic team.


Ernesto was mentored by Jim and others in the company in all facets of construction over many years, beginning while finishing his undergraduate business degree to becoming the key person in the designing and building of large residential estates and commercial projects from the ground up. With Jim’s expertise and wisdom and Ernesto’s fresh approach and keen eye, Showcase continues the legacy with Ernesto as President over seeing daily operations, design and construction.

Certified EPA Lead-Safe Firm

We are an Environmental Protection Agency (EPA) Lead-Safe certified firm for the purposes as stated in section 402 of the Toxic Substances Control Act (TSCA).

Other Affiliations & Certifications

Our company is also a member of the following affiliations and upholds the expectations for excellence and customer service in alignment with the National Kitchen & Bath Association (NKBA), the National Association of the Remodeling Industry (NARI), and the Better Business Bureau (BBB).  Some members of our team also hold certifications from these affiliations such as Certified Kitchen Designer (CKD by NKBA), Certified Bath Designer (CBD by NKBA) and Certified Kitchen and Bath Remodeler (CKBR by NARI).

Meet with a Home Remodeling Specialist.

Our designers are highly experienced design and construction coordination specialists who can help you explore options for any of your home remodeling needs. Call or click to schedule a free consultation to discuss how our process can work for you.